In our second installment of Strategies From Independent Artists, Clay Ross of NYC based Matuto gave us an inspired answer to the question: "What's your favorite clever strategy as an independent artist that you would like to share with other independent artists?"
With an honest love for roots music, genuine Brazilian styles, and improvisational experimentation, Matuto creates a unique and inspired sound from the heart of New York City’s diverse musical culture.
"Become more than a musician. Become a Soul Powered Musical CEO!!! Whether you hope to become an international recording artist or an
in-demand local performer, you'll need to run your music career as an
entrepreneur. Overnight sensations are decades in the making, so start
now learning all the skills that are required to run your business.
First and foremost, write down your 10, 5, and 2 year goals. I can't believe how many musicians I know that never do this. You wouldn't drive from NY to TX without a map! You have the unique ability among all creatures to shape an idea in your mind and to then realize that idea, by breaking it into a series of small steps. Use it! Make a plan! Once you start down this road, your most valuable assets will be your positive mental attitude and your flexibility. Protect and refine these qualities at every turn. Roads paved by dreams do not guarantee smooth rides. There will be construction, there will be road blocks, and there will be gatekeepers. Be prepared!
A true artist may have no choice but to follow their dreams, but one does not need to follow them blindly. Stay focused and persistent, and use the power of your mind towards whatever end you desire. "
You heard it here first, folks- Get that Soul Power working!!