At risk of repeating ourselves: If you want to stand out as a musician and help journalists and other folks connect to your music, tell your stories. We go into that in our handy, downloadable ebook on how to increase your press. (Do it! It's free!)
But there's a catch--isn't there always?--to that seemingly simple piece of advice. It's easy to get caught up in tales of the past, curious incidents, the drama and excitement and anecdotes floating around your music and your projects. There's a balance to be struck, however: You need to talk about the music.
Forget what you know, like the old cop-out that writing about music is like dancing about architecture. The fact is, you talk about and write about music all the time; you just need to do it well. So find some good sparks, some good starting points that let you get at the music without straying into cliche, cryptic verbiage, or indecipherable metaphors.
Use concrete starting points--the songs or pieces you've written, the instruments you use, the production techniques you employ--to get yourself rolling. Do you touch on certain genre conventions (stressing the upbeat, using a certain time signature, incorporating electronic elements or distinctive arrangements)? Do you take your material from a clear musical lineage? Did a song start from a real life experience or even a dream?
You don't have to box yourself in a corner by committing to a single style or genre.
See? You're already dancing that roofline perfectly. And you're on your way to telling the kind of musical stories journalists are longing to hear.
Download rock paper scissors' handy (and free) ebook to get more simple, easy-to-implement ways to boost press coverage here.