We caught up with Brian Zisk, the founder and executive producer of SF MusicTech, which unites music professionals and technology developers at two summits per year in San Francisco. We asked Brian to share some insights from his position on the hub….
1. What are some trends all professionals in the music industry should be aware of?
Attention time will continue to get shorter. Visual media + music will become more important as bandwidth and storage continue to get cheaper. What's happening in the audience will start to eclipse what's happening on stage. Quality relationships will become more important than quantity.
2. If you were in the live music space, what technology would you be looking into?
Of course, YouTube, Vine, FaceBook, Twitter, Instagram. I would also suggest folks check out the tools at Artist Growth, Bandcamp, Bandzoogle, ReverbNation, and BandPage. However, the MOST important tool artists should use is their Calendar. Artist should make it their priority to schedule social face-to-face time with others, exchanging energy and ideas with people in their community and artists they admire. Focus time on playing a productive part in the whole ecosystem, rather than trying to get people to live in your online corner, and the audience and revenue will build naturally.
3. What are some of your global musical influences and inspirations?
At our last SF MusicTech Summit in 2013, El Desayuno (Latin Jazz / Salsa) performed at our opening night party, and they were incredible. The San Francisco bay area has long been an important spot for Latin music on the West Coast, and has a thriving scene with inspiration from our large Latino population, and is developing a distinct musical hybrid since there is no one dominant community (e.g. Cuban, Dominican, Puerto Rican or Mexican). Rather, the melting pot of artists in Northern California are cross fertilizing and experimenting and it’s pretty exciting.
4. Can you recommend some past SF MusicTech sessions for people working in the world music field?
Audio recordings from the past 14 shows are streaming online for free. Everyone who browses the library will find certain panels that pique their own interests, but here are some suggestions depending on what you do…
Concert presenters or promoters:
Managing Your Community
Our attendees can expect to connect and do business, to share what we they are doing and to spot future trends, to see old friends, and meet new ones, and to build community. The program for the May 20, 2014 SF MusicTech Summit will be announced soon!
5. What are a few artists, albums, or songs that are on your daily playlist these days?
This week it's Neil Young, Michael Franti & Spearhead, Macklemore & Ryan Lewis, Zoe Keating, Zedd!
6. How would you describe SF Music Tech to someone like that hearing about it for the first time?
The 15th SF MusicTech Summit on May 20, 2014 at the Hotel Kabuki in San Francisco will bring together 1000+ visionaries in the evolving music/business/technology ecosystem, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians, and the organizations who work with them at the convergence of culture and commerce.
Whether you are interested in interacting with many of the leading lights from the music/technology community, finding business opportunities with folks who will be leading the way into the evolving music ecosystem, or helping or hoping get established and participate in the music and related technology market of the future, the SF MusicTech Summit is an event for you.
PR firm rock paper scissors manages PR for music tech companies including CD Baby, Rumblefish, and Showkicker. Contact us here for more information on how we can help you with your publicity needs.